This Month (or so) In Digital Health: AI, Data, GLP-1s, and Money (Lots and Lots of Money)

Welcome to the eighth edition of This Month in Digital Health, where you get to read my very own thoughts on the news and trends that caught my attention over the last few weeks. We’re a bit tardy this month – Sandwich Generation Caregiving for the win, am I right? – which means there’s been extra time to gather hot takes on AI, data, healthcare costs, and GLP-1s. Have at it, folks.

AI likes it easy. Healthcare isn’t. Therein lies the rub. Yet another paper has shown that LLMs can outperform physicians when making rote decisions (even general-purpose LLMs) that don’t have to account for the stuff that happens in real life – whether it’s delays in prior authorization or claims denials powered by AI or, like, patients’ unaddressed social needs or the stress of the hospital. Nor does it help that providers fear overreliance on AI will diminish clinicians’ critical thinking capabilities.

Who can access data? What is data? What is access? Rock Health found that 57% of Americans own at least one wearable, and many are tracking health metrics. That’s good! The bad news: Wellness apps interpreting device data aren’t really regulated, and physicians have no idea how they conclude a patient is at risk of, say, depression. Plugging data into an LLM isn’t much better, as general-purpose LLMs aren’t HIPAA covered entities (though the healthcare-specific ones are).

GLP-1s are taking over healthcare, and not in the best ways. Speaking of wearables, Mass General and Samsung Health are partnering to see whether a smartwatch can track muscle loss in adults on a GLP-1. That’s good, because it’s a common concern for patients who lose weight. Other concerns are emerging, too, including GLP-1 prescriptions from telehealth providers who don’t talk about the risks or the importance of healthy habits, and the efficacy of GLP-1 pills, which has self-employed insurers thinking twice about insurance coverage.

Great googily moogily, healthcare is expensive. On top of everything else, GLP-1s are making healthcare even more expensive – to the tune of 9% increases in commercial costs in 2027, per PwC. Only 7 nonprofit Blues plans had positive operating margins in 2025, and many provider-sponsored health plans are giving up amid rising costs and general industry instability. Speaking of which, more than 75% of executives think healthcare’s financial instability will reach an existential tipping point before the end of the decade. Good times.

Meanwhile, in other stories of interest:

  • Given the odd juxtaposition of primary care (with low costs and generally stable utilization) and health insurance (which is meant to cover expensive, unpredictable events), a JAMA paper proposed the notion of primary care as a public utility through which states create a common fund that pays practices directly. Insurers could still compete on other lines of business. I’ve heard worse.
  • The ACCESS Model for Medicare goes into effect on July 5. With 150+ participants already lined up, Second Opinion posed a reasonable question: What about ACCESS for Medicaid? Makes sense to me, especially since states have embraced managed care.
  • When it comes to rural health transformation, the numbers don’t add up. As $50 billion in federal aid doesn’t equal nearly $1 trillion in losses, states are focusing on cost-cutting strategies, not innovation. Good job, everyone.

Happy summer, Northern Hemisphere. If you know me, you know this is my least favorite time of the year. (And if you don’t, well, now you do.) If you need me, I’ll be under an oscillating fan, within a foot of an AC, and waiting until the humidity breaks to do anything that will cause me to begin to sweat.

The Beastwood Files: May 2026

I survived my marathon, helped my son adhere hundreds of monster truck stickers to sheets of paper, took my mother to two doctor’s appointments, installed our window ACs, and wrote a few things here and there to boot. In other words, just another month here at Brian Eastwood Writes, LLC. (And I was named Employee of the Month AGAIN!)

Stuff I Wrote

Things I Did, Marathon Edition

  • Finish my 5th consecutive Vermont City Marathon (and 6th marathon since my won was born) within the two-minute time window of 3:24:31 to 3:26:31 (in this case, 3:26:23), which means I’m officially nothing if not consistent
  • Gather acceptable snacks to share with my son at the finish line, including slices of pizza, Nutri-Grain bars, and the all-important free underripe bananas that are the reason like 73% of marathon runners compete
  • Wear brand-new compression socks to recover from said marathon because I forgot to pack them and had to purchase a new pair the day before the race
  • Remember to pack everything else that mattered – including the cowbell than my son shook vigorously while in the hotel room but not (AFAIK) while outside cheering for runners

Adventures in Fatherhood

  • We completed / survived our first-ever Kid Race, which was a 1/2-mile loop in Burlington, Vermont’s lovely Waterfront Park. We also overcame our pre-race jitters, which were 100% attributable to the presence of mascots in unexpected proximity. We celebrated with pre-packaged trail mix and a sampling from a local ice cream truck.
  • We also experienced and enjoyed our first-ever roller coaster at a local fundraiser fair, though our favorite part very well may have been the fried dough. (Can’t argue with that.) We decided we didn’t like the teacups – and I learned I can’t handle the teacups as well as I used to – but did like the Ferris wheel (even if the waiting was the hardest part).
  • Yes, we heard the sonic boom from the meteorite that landed in the middle of Cape Cod Bay. No, we didn’t think anything of it at the time, especially as our neighbors are in the midst of a large renovation project and it hasn’t been uncommon to hear things get loudly dropped into a Dumpster.

Enjoy June and the beginning of summer. We’re gearing up for a pre-summer-vacation trip to Cape Cod , preschool graduation, and a trip to New Hampshire for the Fourth. We’re NOT going to New Hampshire in June because I told a story once about black files and now we’re convinced that’s when there are YUCKY BUGS in our neighbor to the north. I’m sure we’d have fun, as we talk about the YUCKY BUGS while laughing, but between Champy and the teacups, I’ve scarred my son enough for quite some time.

The Beastwood Files: April 2026

A panel on tough questions for healthcare marketers in 2026 at Swaay.Health LIVE

I’ve been able to take a bit of a breather over the last few weeks. The work schedule has lightened up (on purpose), the need to fill out and sign forms for kindergarten in the fall has abated (for now), and I’ve entered taper time for my spring marathon (which is Memorial Day weekend in Burlington, Vermont). I even had time to spend a day at Swaay.Health LIVE, catching up with old friends, learning a thing or two about healthcare IT marketing, and looking important sitting on a tall stool while moderating a panel.

Things I Wrote

Stuff I Did

  • Leave the house during the work week to attend a conference, which was such a big deal that I felt like mentioning it twice
  • Finish my darn eBook, which was also such a big deal that it warrants a second mention
  • Finally take a deep breath and schedule body work for our car after I was in a minor but embarrassing fender-bender in the preschool parking lot this winter
  • Help my son keep his secret about the Mother’s Day present he was making at school and the card he made
  • Continue to adhere the new household rule: Don’t get so much cereal that it doesn’t fit in the cupboard, Brian

Adventures in Fatherhood

  • We fulfilled a months-long dream and went to Monster Jam the day before Mother’s Day. We admittedly had more fun at the pre-show pit party (when you get to look at the trucks and meet the drivers) than during the show (when it’s loud and there’s a decent chance the trucks may flip over). We decided we prefer looking at pictures of monster trucks doing tricks in books than seeing them in person – though we do like stadium snacks.
  • Luckily, our monster-truck themed birthday party the prior week was much more successful. I made multiple large cardboard ramps for toy trucks to run down, and my wife and son worked together on crafts and decorations. Special thanks to Costco, Chewy, and especially REI for supplying our home with large boxes – the latter with a long, thin ski box that was just the right size for a single truck. Also, no one got scared when the toy trucks flipped over.
  • One of our birthday presents was a Big Boy Bike with pedals and no training wheels. Our first ride was quite successful until we bumped into a bridge at a park. I then explained to my son that Daddy did the exact same thing when he was leaning to ride a bicycle, only he was in his 30s and it therefore hurt a lot more. (I didn’t show him the scar.)

I hope everyone had a happy Mother’s Day. Ours was rather relaxing, which was entirely the point. I think our son was old enough to understand that’s what it’s all about. We’ll see if Father’s Day proceeds the same way…