The Beastwood Files: April 2026

A panel on tough questions for healthcare marketers in 2026 at Swaay.Health LIVE

I’ve been able to take a bit of a breather over the last few weeks. The work schedule has lightened up (on purpose), the need to fill out and sign forms for kindergarten in the fall has abated (for now), and I’ve entered taper time for my spring marathon (which is Memorial Day weekend in Burlington, Vermont). I even had time to spend a day at Swaay.Health LIVE, catching up with old friends, learning a thing or two about healthcare IT marketing, and looking important sitting on a tall stool while moderating a panel.

Things I Wrote

Stuff I Did

  • Leave the house during the work week to attend a conference, which was such a big deal that I felt like mentioning it twice
  • Finish my darn eBook, which was also such a big deal that it warrants a second mention
  • Finally take a deep breath and schedule body work for our car after I was in a minor but embarrassing fender-bender in the preschool parking lot this winter
  • Help my son keep his secret about the Mother’s Day present he was making at school and the card he made
  • Continue to adhere the new household rule: Don’t get so much cereal that it doesn’t fit in the cupboard, Brian

Adventures in Fatherhood

  • We fulfilled a months-long dream and went to Monster Jam the day before Mother’s Day. We admittedly had more fun at the pre-show pit party (when you get to look at the trucks and meet the drivers) than during the show (when it’s loud and there’s a decent chance the trucks may flip over). We decided we prefer looking at pictures of monster trucks doing tricks in books than seeing them in person – though we do like stadium snacks.
  • Luckily, our monster-truck themed birthday party the prior week was much more successful. I made multiple large cardboard ramps for toy trucks to run down, and my wife and son worked together on crafts and decorations. Special thanks to Costco, Chewy, and especially REI for supplying our home with large boxes – the latter with a long, thin ski box that was just the right size for a single truck. Also, no one got scared when the toy trucks flipped over.
  • One of our birthday presents was a Big Boy Bike with pedals and no training wheels. Our first ride was quite successful until we bumped into a bridge at a park. I then explained to my son that Daddy did the exact same thing when he was leaning to ride a bicycle, only he was in his 30s and it therefore hurt a lot more. (I didn’t show him the scar.)

I hope everyone had a happy Mother’s Day. Ours was rather relaxing, which was entirely the point. I think our son was old enough to understand that’s what it’s all about. We’ll see if Father’s Day proceeds the same way…


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